Sales Advisor

JD: Sales Advisor

Purpose

Drive revenue through effective handling of inbound enquiries, converting demand into profitable sales while delivering a confident and professional customer experience. The role focuses on maximising conversion, basket value, and margin through strong product knowledge, commercial judgement, and clear communication.

Role Details

Location: Poole Site, BH12

Salary: £26,500 basic + uncapped commission, with strong performers able to earn £35,000–£45,000+ total annual earnings.

Shift Pattern

• Monday to Friday (rotating weekly pattern):
• Week 1: 8:00am – 4:15pm
• Week 2: 8:45am – 5:00pm
• Weekends (occasional):
• Saturdays (every 2–3 weeks): 9:00am – 1:00pm

Reporting Line: Sales Manager

Key Responsibilities

• Handle inbound calls, emails, and enquiries across all sales channels, delivering a professional and commercially focused customer experience
• Accurately identify required parts and confirm fitment with customers, ensuring confidence and reducing returns
• Prioritise the sale of own-stock parts before brokering alternatives, maximising availability, margin, and speed to fulfilment
• Quote, negotiate, and close sales in line with pricing and margin guidelines, balancing conversion with profitability
• Proactively upsell warranties and related products to increase basket value and protect the customer experience
• Manage customer interactions through to sale completion, ensuring clarity, ownership, and a smooth journey
• Participate in targeted outbound sales and customer outreach campaigns when required, proactively identifying, engaging, and converting new customers to generate incremental revenue.
• Maintain high standards of communication, responsiveness, and customer experience across all touchpoints

Experience & Essential Skills

• Exceptional phone and email sales and customer service skills with a high attention to detail
• Strong sales mechanics and behaviours e.g.
• Strong commercial sales capability, including objection handling, negotiation, and closing, with a focus on maximising conversion, average order value, and margin while managing high enquiry volumes efficiently
• Advanced problem solving and customer handling skills, including identifying correct parts with incomplete information, managing complex or difficult scenarios, and maintaining accuracy across systems and processes
• Excellent interpersonal and communication skills across all mediums
• Active listener with strong customer focus
• Strong administration, numeracy, and IT skills
• Ability to organise, prioritise workload, and meet internal and external deadlines
• Technical knowledge of vehicle parts and accessories is desirable but not essential; full training provided
• Adaptable and open to continuous improvement in processes and systems

Benefits

• Sales Team Commission Bonus Opportunities
• Sales Advisors can earn commission each month through 3 commercial initiatives. There is no fixed cap on earnings, with performance directly influencing overall earning potential.
• Staff discounts on vehicle parts and discounted fuel
• Health Cash Plan after probation
• Critical Illness Cover and Death in Service
• Family Day & Community Volunteer Day
• Extra holiday after 3 years’ service

• Increased pension contributions after 5 years